Brand Development | Content
Bugatti New Corporate Identity (2022)
Bugatti New Corporate Identity (2022)
About the project
This project involved crafting a new corporate identity for Bugatti to usher the brand into a bolder, more confident, modern, and progressive era, aligning with its current position and future direction.
The identity preserved two core principles: every Bugatti is a bespoke work of art, and each customer experiences something unique, honoring Ettore Bugatti’s motto, “If comparable, it is no longer Bugatti.”
Responsibilities
Responsibilities
I contributed to brainstorming sessions for Bugatti’s visual direction and worked on brand guidelines for content production and graphic visualization.
I contributed to brainstorming sessions for Bugatti’s visual direction and worked on brand guidelines for content production and graphic visualization.
About the project
This project involved crafting a new corporate identity for Bugatti to usher the brand into a bolder, more confident, modern, and progressive era, aligning with its current position and future direction.
The identity preserved two core principles: every Bugatti is a bespoke work of art, and each customer experiences something unique, honoring Ettore Bugatti’s motto, “If comparable, it is no longer Bugatti.”
