Events | Content

Bugatti Rimac Announcment (2021)

Bugatti Rimac Announcment (2021)

About the project

About the project

This project marked the announcement of Bugatti and Rimac merging into one company under Porsche.

The goal was to craft a unique event blending modern and traditional elements to reflect both brands, held in Dubrovnik at Fort Lovrijenac, 40 meters above the sea, with three cars airlifted by helicopter for the setup.

This project marked the announcement of Bugatti and Rimac merging into one company under Porsche.

The goal was to craft a unique event blending modern and traditional elements to reflect both brands, held in Dubrovnik at Fort Lovrijenac, 40 meters above the sea, with three cars airlifted by helicopter for the setup.

Responsibilities

I managed creative direction and on-site execution, coordinating dozens of internal and external team members.

"The largest press exposure worldwide for an event in the automotive industry in 2021."

Responsibilities

I managed creative direction and on-site execution, coordinating dozens of internal and external team members.