Creative Direction | Product Launch
Rimac Nevera R East Coast Debut (2024)
Rimac Nevera R East Coast Debut (2024)
About the project
This project launched the Nevera R on the East Coast with a bold statement, featuring a commercial on Times Square, the car on display, and a private rooftop event.
Responsibilities
Responsibilities
I handled creative direction for the Times Square commercial, collaborated with an external agency on animations, and personally managed editing and motion graphics. I also coordinated on-site content shooting.
I handled creative direction for the Times Square commercial, collaborated with an external agency on animations, and personally managed editing and motion graphics. I also coordinated on-site content shooting.
About the project
This project launched the Nevera R on the East Coast with a bold statement, featuring a commercial on Times Square, the car on display, and a private rooftop event.
*Editing, color correction, and sound design done by me on site.
*Editing, color correction, and sound design done by me on site.