Creative Direction | Strategy | Content
Rimac Nevera Time Attack (2023)
Rimac Nevera Time Attack (2023)
About the project
This project centered on launching the Rimac Nevera Time Attack, a new edition that shattered 23 records in a single day.
The launch took place at Monterey Car Week in California, showcasing the car’s groundbreaking performance.
Responsibilities
Responsibilities
I managed creative direction for the product launch, overseeing content production, storyline development, and the design of "Rimac House" with various on-site brand activations.
I managed creative direction for the product launch, overseeing content production, storyline development, and the design of "Rimac House" with various on-site brand activations.
Visuals.
About the project
This project centered on launching the Rimac Nevera Time Attack, a new edition that shattered 23 records in a single day.
The launch took place at Monterey Car Week in California, showcasing the car’s groundbreaking performance.
The Launch.
Guinness World Record.
Teasers.
